Mass Communication

Shaleen Sinha | Category: Management

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Book Details

ISBN: 9789384370503
YOP: 2017
Pages: 510

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This is a textbook, guide, and handbook for all mass communication courses. It is designed explicitly keeping the modern curriculum and trends in mind. It takes cognisance of all recent syllabus changes made by UGC and individual Universities. Thus, the purpose of this book is to give students and teachers a resource based on the Indian context and examples & descriptions suited for the Indian mindset.
The text in this book revolves heavily around orienting the reader’s perspective towards that of a media analyst as opposed to a media consumer. Resultantly, this book aims to make it easier for teachers to teach the subject, for students to study it, and for the layman to become media literate.

1. Overview
2. What is Mass Communication?
3. Models and Theories of Mass Communication
4. Mass Media: A Social, Political and Economic Component
5. Instruments of Mass Communication
6. Print Media
7. Electronic Media
8. New Media
9. Advertising and Public Relations

Description

This is a textbook, guide, and handbook for all mass communication courses. It is designed explicitly keeping the modern curriculum and trends in mind. It takes cognisance of all recent syllabus changes made by UGC and individual Universities. Thus, the purpose of this book is to give students and teachers a resource based on the Indian context and examples & descriptions suited for the Indian mindset.
The text in this book revolves heavily around orienting the reader’s perspective towards that of a media analyst as opposed to a media consumer. Resultantly, this book aims to make it easier for teachers to teach the subject, for students to study it, and for the layman to become media literate.

Table of Content

1. Overview
2. What is Mass Communication?
3. Models and Theories of Mass Communication
4. Mass Media: A Social, Political and Economic Component
5. Instruments of Mass Communication
6. Print Media
7. Electronic Media
8. New Media
9. Advertising and Public Relations