Marketing Mosaic: Elements Driving Consumers and Business

Sanjeev Bansal | Ashok Sharma | Varsha Khattri | Category: Management

Binding Type: Hard Binding

Book Details

ISBN: 9789386221216
YOP: 2017
Pages: 292

Order also on

Marketing Mosaic gives an individual the intelligence they need to send the right message to the right person at the right time. It is relevant and enabled across channels and branding platforms with endless possibilities. Other strengths that make Marketing Mosaic Elements Driving Consumers & Business, a book of its kind includes:

• A wide range of research papers in advertising and branding which helps formulate the communication strategy for future.
• An understanding of how a consumer behaves and how this affects the market facilitating the practices and applications with cases and examples from the Indian Market.
• Insight of how new technologies are effecting the Indian retail market.
• A spectrum of opportunities one can explore from sales to the role of leaders in managing Indian business and operational efficiencies.
• Marketing Mosaic gives an extraordinary detail to help a marketer communicate with its consumers in a way that matches their world.

I- MAKING A MARKET(ING) DIFFERENCE
II- TUNING IN TO CUSTOMERS
III- ENERGIZING INDIAN RETAIL
IV- A SPECTRUM OF OPPORTUNITIES

Marketing Mosaic gives an individual the intelligence they need to send the right message to the right person at the right time. It is relevant and enabled across channels and branding platforms with endless possibilities. Other strengths that make Marketing Mosaic Elements Driving Consumers & Business, a book of its kind includes:

• A wide range of research papers in advertising and branding which helps formulate the communication strategy for future.
• An understanding of how a consumer behaves and how this affects the market facilitating the practices and applications with cases and examples from the Indian Market.
• Insight of how new technologies are effecting the Indian retail market.
• A spectrum of opportunities one can explore from sales to the role of leaders in managing Indian business and operational efficiencies.
• Marketing Mosaic gives an extraordinary detail to help a marketer communicate with its consumers in a way that matches their world.

I- MAKING A MARKET(ING) DIFFERENCE
II- TUNING IN TO CUSTOMERS
III- ENERGIZING INDIAN RETAIL
IV- A SPECTRUM OF OPPORTUNITIES