Reinventing It: Paradigm Shift In Knowledge Intensive Society

Sanjeev Bansal | Anita Venaik | Smrita Sinha | Category: Management

Binding Type: Hard Binding

Book Details

ISBN: 9789386221193
YOP: 2017
Pages: 172

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The book is a comprehensive introduction to corporate life and its various business processes knitted with a variety of problems and high-end solutions provided with a variety of corporate cases. It focuses on four key areas of Strategic Planning-Technology, Management, Marketing and Operations. It is focusing on what students need to know about developing, managing and maintaining a successful business. The cases written are live example of varied operations in the industry and are written in a clear style, making use of a variety of pedagogical techniques that facilitate both academic knowledge and a student’s ability to apply their own thought process to remain successful in the industry. The cases presented in the book illustrate how theory is successfully translated into real-life business scenarios, spotlighting industries like Telecom, Food and Beverages, Aviation, IT Sector …… It also emphasizes an analytical and critical approach to understand strategic decision making so that learners emerge as winners and are equipped with enhanced practical knowledge to create real-life plans for their own organizations.

1. Barriers to Measurement of Human Asset: An Empirical Study of Select IT Sector Companies in Delhi and NCR
2. Impact of Social Media Expressions on Engagement and Trust of Customers
3. ECG Signal Analysis Using Artificial Intelligence Techniques: A Review
4. ICT in Education-Resettlement Options for Indian Defence Forces
5. Medical Tourism: Treatments, Markets and Health System in India
6. Perceptual Mapping of Top 5 e-retail Websites: With Special Reference to Students in Delhi/NCR
7. Regulatory Issues and Ethics in Marketing ‘Overcoming Regulatory Issues and Challenges to ensure ethical advertisement in the Mauritian Tertiary Education Sector”
8. Women in IT Sector and Work-Life Balance
9. Cyber Crime –Victimization in Virtual World
10. A Case Study 10 step Selling Process at Ford India – Success or Failure ?

The book is a comprehensive introduction to corporate life and its various business processes knitted with a variety of problems and high-end solutions provided with a variety of corporate cases. It focuses on four key areas of Strategic Planning-Technology, Management, Marketing and Operations. It is focusing on what students need to know about developing, managing and maintaining a successful business. The cases written are live example of varied operations in the industry and are written in a clear style, making use of a variety of pedagogical techniques that facilitate both academic knowledge and a student’s ability to apply their own thought process to remain successful in the industry. The cases presented in the book illustrate how theory is successfully translated into real-life business scenarios, spotlighting industries like Telecom, Food and Beverages, Aviation, IT Sector …… It also emphasizes an analytical and critical approach to understand strategic decision making so that learners emerge as winners and are equipped with enhanced practical knowledge to create real-life plans for their own organizations.

1. Barriers to Measurement of Human Asset: An Empirical Study of Select IT Sector Companies in Delhi and NCR
2. Impact of Social Media Expressions on Engagement and Trust of Customers
3. ECG Signal Analysis Using Artificial Intelligence Techniques: A Review
4. ICT in Education-Resettlement Options for Indian Defence Forces
5. Medical Tourism: Treatments, Markets and Health System in India
6. Perceptual Mapping of Top 5 e-retail Websites: With Special Reference to Students in Delhi/NCR
7. Regulatory Issues and Ethics in Marketing ‘Overcoming Regulatory Issues and Challenges to ensure ethical advertisement in the Mauritian Tertiary Education Sector”
8. Women in IT Sector and Work-Life Balance
9. Cyber Crime –Victimization in Virtual World
10. A Case Study 10 step Selling Process at Ford India – Success or Failure ?