Sanjeev Bansal | Anita Venaik | Smrita Sinha | Ruchika Nayyary | Category: Management
Binding Type: Hard Binding
Book Details
ISBN: 9789386677518
YOP: 2018
Pages: 256
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Sylloge’ is a compendium of management cases that demonstrates the multiple challenges that the Indian corporate giants are combating at the global level. Every case study is written with a specific pedagogical objective in order to enable the students to have both a high level of pronounced learning along with practical exposure. It is a body of knowledge devoted to creating tools and promoting actions taken by the corporate giants to solve strategic issues. These cases, which were presented in ‘Conduit’- an International case Study Competition, organized by Amity Business School, would definitely help the managers, researchers, industrialists, and academicians. It will help the corporate cosmos and budding professionals to comprehend the critical issues and ultimately apply the strategic solutions in inter-related tasks and complexities. It focuses on four key areas of Strategic Planning – Technology, Management, Marketing, and Operations.
1. Striving to Give an ooh la la Experience to Commuters
2. The Dynamics of Industrial Processes: A Case Study on Adani Wilmar’s Fortune Rice
3. Women in IT Sector and Work-Life Balance
4. Retailing Steel Robustly: SAIL Ensuring Success by Managing Dealers
5. A Case on Luxury Car Company: 65–76 The Blue Ocean Strategy
6. Campus Next – Enabling a Shift to Next Generation Education Management
7. Effects of Anthropometric Factors on Conduction Velocity of Sural Sensory Nerve of Healthy Individuals
8. Wacom India : Journey of Opportunity & Growth
9. Head Hunting – Ethical or Not?
10. Recovery Process in SBI vis-a-vis Other Banks
11. Fashion That Evolves – A Case Study on YEPME.COM
12. Impact of Transit Metro Station on Property Prices
13. A Case Study on Can Attractive Store Design Affect Consumer Behaviour?
14. Challenges in Advertising & Sales Promotion at Citrus Lighting Products: A Case Study
15. Promotion on Social Media: A Case Study
16. Parker Distribution Complications: A Case Study
17. Success Demystified – A Case Study of Tribal Fusion
18. Cross Country Comparison of FDI Regulation and FDI Inclusion
Sylloge’ is a compendium of management cases that demonstrates the multiple challenges that the Indian corporate giants are combating at the global level. Every case study is written with a specific pedagogical objective in order to enable the students to have both a high level of pronounced learning along with practical exposure. It is a body of knowledge devoted to creating tools and promoting actions taken by the corporate giants to solve strategic issues. These cases, which were presented in ‘Conduit’- an International case Study Competition, organized by Amity Business School, would definitely help the managers, researchers, industrialists, and academicians. It will help the corporate cosmos and budding professionals to comprehend the critical issues and ultimately apply the strategic solutions in inter-related tasks and complexities. It focuses on four key areas of Strategic Planning – Technology, Management, Marketing, and Operations.
1. Striving to Give an ooh la la Experience to Commuters
2. The Dynamics of Industrial Processes: A Case Study on Adani Wilmar’s Fortune Rice
3. Women in IT Sector and Work-Life Balance
4. Retailing Steel Robustly: SAIL Ensuring Success by Managing Dealers
5. A Case on Luxury Car Company: 65–76 The Blue Ocean Strategy
6. Campus Next – Enabling a Shift to Next Generation Education Management
7. Effects of Anthropometric Factors on Conduction Velocity of Sural Sensory Nerve of Healthy Individuals
8. Wacom India : Journey of Opportunity & Growth
9. Head Hunting – Ethical or Not?
10. Recovery Process in SBI vis-a-vis Other Banks
11. Fashion That Evolves – A Case Study on YEPME.COM
12. Impact of Transit Metro Station on Property Prices
13. A Case Study on Can Attractive Store Design Affect Consumer Behaviour?
14. Challenges in Advertising & Sales Promotion at Citrus Lighting Products: A Case Study
15. Promotion on Social Media: A Case Study
16. Parker Distribution Complications: A Case Study
17. Success Demystified – A Case Study of Tribal Fusion
18. Cross Country Comparison of FDI Regulation and FDI Inclusion
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