Rahela Farooqi | Category: Management
Binding Type: Hard Binding
Book Details
ISBN: 9789384370466
YOP: 2017
Pages: 406
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This volume is an outcome of intense academic discussion and debate held on the 33 papers from international and national experts discussing the current conditions in emerging economies on various topics like branding, consumer behaviour, green marketing, international marketing, trends in digital-marketing, e-advertising, etc. form the cruxof this volume. The international papers discuss the branding of companies in Mexico, the branding strategies in Pakistan, the consumer behaviour in Bangladesh. The national papers explore the emerging trends in e-marketing, the consumer behaviour, emergence of green marketing, the ethical issues faced in marketing, strategies in rural marketing, the emergence of luxury market in India, the innovations in marketing, etc. Overall, the book adopts a multi-disciplinary approach to explore the themes in helping the growth of marketing strategies, impacts and needs in emerging economies. This book will be very useful for academicians, researchers, policy makers, planners, students of marketing and allied subjects and all those who are concerned with the pertinent and engaging topic of emerging economies which are the engines of global progress and development and are impacting lives of million and millions of people as they develop and become better place to live and work.
1. Product Diversification as a Strategy for Branding and Business Growth
2. Medora of London: Lost in the Wilderness of the Cosmetic Industry
3. Factors Affecting Level of Motivation to Consume Organic Food in Bangladesh
4. Impact of Internal Marketing on Employee Job Satisfaction and Consumer Satisfaction: A Study of Healthcare Organizations in Jammu and Kashmir
5. Consumers Purchase Behaviour towards Green Products
6. A Conjoint Analysis of the Factors Influencing Student’s Choice for a Management Institute: Marketing of Higher Education Courses in India
7. Customer Engagement: A Passage through Social Media Marketing
8. The Role of ICT in Entrepreneurship and Marketing of Sustainable Tourism (Case Study of Mussoorie, India)
9. An Investigative Study of Commuter’s Behaviour as Consumer of Indian Railway
10. Innovative Breakthroughs in Marketing Technology
11. Attitude of Consumers towards Online Shopping
12. Exploring Entrepreneurship: A Theoretical Approach
13. Internal Customers’ Satisfaction in Indian Organized Retail Industry: An Empirical Study
14. Electronic Marketing and State Regulation in Emerging Economies: A Case of India
15. Dimensions of Relationship Quality (RQ) and its Impact on Organizational Performance: A Literature Review and Conceptual Framework
16. Performance of Brands in Luxury Market: A Study of Financial Crisis
17. Mobile Banking in India: Trends and Issues
18. After E-Advertising; What Next?
19. Service Quality, Customer Satisfaction and Behavioural Intentions: An Empirical Study of Retail Banking
20. Impact of E-Commerce on the Indian Music Industry Value Chain
21. Green Marketing: A Comparative Study of Prices of Organic and Conventional Food Products in India
22. Facebook v/s Twitter: An Empirical Investigation to Locate more Effective Marketing Implement
23. Assessing the Impact of Major Sports Event Sponsorship on Stock Market: Case Study of Reliance Group Sponsorship for ICC Cricket World Cup in 2011 and 2015
24. Multi-Channel Distribution in the online Apparel retail Industry in the Indian Market
This volume is an outcome of intense academic discussion and debate held on the 33 papers from international and national experts discussing the current conditions in emerging economies on various topics like branding, consumer behaviour, green marketing, international marketing, trends in digital-marketing, e-advertising, etc. form the cruxof this volume. The international papers discuss the branding of companies in Mexico, the branding strategies in Pakistan, the consumer behaviour in Bangladesh. The national papers explore the emerging trends in e-marketing, the consumer behaviour, emergence of green marketing, the ethical issues faced in marketing, strategies in rural marketing, the emergence of luxury market in India, the innovations in marketing, etc. Overall, the book adopts a multi-disciplinary approach to explore the themes in helping the growth of marketing strategies, impacts and needs in emerging economies. This book will be very useful for academicians, researchers, policy makers, planners, students of marketing and allied subjects and all those who are concerned with the pertinent and engaging topic of emerging economies which are the engines of global progress and development and are impacting lives of million and millions of people as they develop and become better place to live and work.
1. Product Diversification as a Strategy for Branding and Business Growth
2. Medora of London: Lost in the Wilderness of the Cosmetic Industry
3. Factors Affecting Level of Motivation to Consume Organic Food in Bangladesh
4. Impact of Internal Marketing on Employee Job Satisfaction and Consumer Satisfaction: A Study of Healthcare Organizations in Jammu and Kashmir
5. Consumers Purchase Behaviour towards Green Products
6. A Conjoint Analysis of the Factors Influencing Student’s Choice for a Management Institute: Marketing of Higher Education Courses in India
7. Customer Engagement: A Passage through Social Media Marketing
8. The Role of ICT in Entrepreneurship and Marketing of Sustainable Tourism (Case Study of Mussoorie, India)
9. An Investigative Study of Commuter’s Behaviour as Consumer of Indian Railway
10. Innovative Breakthroughs in Marketing Technology
11. Attitude of Consumers towards Online Shopping
12. Exploring Entrepreneurship: A Theoretical Approach
13. Internal Customers’ Satisfaction in Indian Organized Retail Industry: An Empirical Study
14. Electronic Marketing and State Regulation in Emerging Economies: A Case of India
15. Dimensions of Relationship Quality (RQ) and its Impact on Organizational Performance: A Literature Review and Conceptual Framework
16. Performance of Brands in Luxury Market: A Study of Financial Crisis
17. Mobile Banking in India: Trends and Issues
18. After E-Advertising; What Next?
19. Service Quality, Customer Satisfaction and Behavioural Intentions: An Empirical Study of Retail Banking
20. Impact of E-Commerce on the Indian Music Industry Value Chain
21. Green Marketing: A Comparative Study of Prices of Organic and Conventional Food Products in India
22. Facebook v/s Twitter: An Empirical Investigation to Locate more Effective Marketing Implement
23. Assessing the Impact of Major Sports Event Sponsorship on Stock Market: Case Study of Reliance Group Sponsorship for ICC Cricket World Cup in 2011 and 2015
24. Multi-Channel Distribution in the online Apparel retail Industry in the Indian Market
