Subodh Keshwarani | Category: Management
Binding Type: Hard Binding
Book Details
ISBN: 9789386221667
YOP: 2018
Pages: 600
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Business management is more than just providing a service or selling a product. It involves an intrinsic understanding of how brand perception affects marketing strategy, and how both of them affect operations. This is the book that will help you understand how these factors affect and influence a business. A business is an entire philosophy that should ideally be reflected in its every aspect. Whether it is the label of ‘green’ or ‘sustainable’, or Corporate Social Responsibility, the corporate ethos is changing to adapt with the demands of the consumer.
Part-1 Customers Perception and Market Evaluation
1. Customers’ Perception and Brand Apparel
2. Green Branding
3. Social Customer Relationship Management
4. Strategic and Marketing Model
5. Stock Market Efficiency
6. Marketing Mix Strategies
7. Environmental Market
8. Retailing Trends
9. Consumer Behaviour and Demographic Behaviour
10. Customer Relationship Management
11. Factors Influencing Consumers
12. Brand Switching Pattern
13. Brand Reputation and Liking
14. Customer’s Perception
15. Service Quality (Servqual)
16. Management Information System Effectiveness
17. Marketing Audit and Auditing
Part-2 Knowledge Management
18. Curtain Raiser to KM
19. Knowledge Management Success
20. Anatomy of Talent Management
21. Change Management and Sustainability
22. Success Story of KM
Part-3 Issues and Strategies in IT and Management
23. Web Content Management
24. Motivational Strategies
25. Productivity and Cost Efficiency
26. Emotional Intelligence and Employee Performance
27. Financial Resources and Growth
28. Management Perception and Learning
29. Trading and Stock Analysis
30. A Non-Statistical Approach
31. Leisure Time Management
32. Econometric Validation Market
33. Factors Influencing Purchase Preference
34. Factors Influencing the Mobile Phone Purchase
Part-4 Operational Techniques in Management
35. Advertisement
36. Managerial and Operational Level Toward CRM
37. Future of Online News Business
38. Options Volatility Smile
39. Biologically Inspired Computing Technique for Optimizing Discontinuous Mathematical Functions
40. Complex System Optimization
41. Analysis and Design of IDMA
Part-5 Entrepreneurship and Social Development
42. CSR and Business Performance
43. Social Entrepreneurship for Sustainable Economic Development
44. IT and CSR Activities
45. Textile Industry and World Trade Organization
46. Entrepreneurship of Female Household
47. Technology and Workforce for SMES
48. Markering Mix for SMEs
49. Corporate Social Responsibility
50. Research Questions & Templates
Business management is more than just providing a service or selling a product. It involves an intrinsic understanding of how brand perception affects marketing strategy, and how both of them affect operations. This is the book that will help you understand how these factors affect and influence a business. A business is an entire philosophy that should ideally be reflected in its every aspect. Whether it is the label of ‘green’ or ‘sustainable’, or Corporate Social Responsibility, the corporate ethos is changing to adapt with the demands of the consumer.
Part-1 Customers Perception and Market Evaluation
1. Customers’ Perception and Brand Apparel
2. Green Branding
3. Social Customer Relationship Management
4. Strategic and Marketing Model
5. Stock Market Efficiency
6. Marketing Mix Strategies
7. Environmental Market
8. Retailing Trends
9. Consumer Behaviour and Demographic Behaviour
10. Customer Relationship Management
11. Factors Influencing Consumers
12. Brand Switching Pattern
13. Brand Reputation and Liking
14. Customer’s Perception
15. Service Quality (Servqual)
16. Management Information System Effectiveness
17. Marketing Audit and Auditing
Part-2 Knowledge Management
18. Curtain Raiser to KM
19. Knowledge Management Success
20. Anatomy of Talent Management
21. Change Management and Sustainability
22. Success Story of KM
Part-3 Issues and Strategies in IT and Management
23. Web Content Management
24. Motivational Strategies
25. Productivity and Cost Efficiency
26. Emotional Intelligence and Employee Performance
27. Financial Resources and Growth
28. Management Perception and Learning
29. Trading and Stock Analysis
30. A Non-Statistical Approach
31. Leisure Time Management
32. Econometric Validation Market
33. Factors Influencing Purchase Preference
34. Factors Influencing the Mobile Phone Purchase
Part-4 Operational Techniques in Management
35. Advertisement
36. Managerial and Operational Level Toward CRM
37. Future of Online News Business
38. Options Volatility Smile
39. Biologically Inspired Computing Technique for Optimizing Discontinuous Mathematical Functions
40. Complex System Optimization
41. Analysis and Design of IDMA
Part-5 Entrepreneurship and Social Development
42. CSR and Business Performance
43. Social Entrepreneurship for Sustainable Economic Development
44. IT and CSR Activities
45. Textile Industry and World Trade Organization
46. Entrepreneurship of Female Household
47. Technology and Workforce for SMES
48. Markering Mix for SMEs
49. Corporate Social Responsibility
50. Research Questions & Templates
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