Anurag Bhagi | Om Jee Gupta | Raj Kumar | Category: ManagementBook Details
ISBN: 9789388342247
YOP: 2019
Pages: 446
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The book has been targeted at policy makers, entrepreneurs, academicians, researchers, practitioners and students to help them in improving their understanding of the Entrepreneurship, so as to increase and enrich the knowledge. This book gives the knowledge of entrepreneurship theoretical framework, through cases and the latest empirical research findings so as to contribute substantially to the body of wisdom.
Section 1- Entrepreneurship Issues, Challenges & Impact
1. Problems Faced by Indian Entrepreneurs
2. Rural Entrepreneurship: Challenges, Problems and Opportunities in Indian Scenario
3. Growth and Prospects of Micro, Small and Medium Enterprises in India
4. Small Scale Industrial Units: A Conceptual Revisit
Section 2- Entrepreneurial Culture, Competencies, Orientation and Development
5. Entrepreneurial Culture: The Need to Transform the Culture and Drive Long Term Growth
6. Entrepreneurial Competencies: Un-leasing Latent Potential in Contemporary Business
7. Individual Entrepreneurial Orientation: A comparative Study of Management and Engineering Students
8. Effect of Entrepreneurial Training on Engineering Students’ Entrepreneurship Intent and Entrepreneurial Personality Traits
Section 3- Entrepreneurship and Indian Economy
9. Entrepreneurial Intent of Gen Z
10. Role of Entrepreneurship in Economy: A Current Perspective
11. Entrepreneurship and Regional Development: Exploration through Cases
12. Balancing Fashion and Price: A Case Study of Octave Apparels, Ludhiana
Section 4- Women Entrepreneurship and Agripreneurship
13. Women Entrepreneurship in India: Problems and Prospects
14. Women Entrepreneurship: Opportunities and Challenges
15. Indian Rural Women Entrepreneurship: A Perceptual Insight of Urban Residents with Special Reference to Delhi
16. Moringa Cultivation as an Agribusiness Entrepreneurial Opportunity: Issues, Prospects and Strategies
17. Economic Impact of Small Tea Cultivation on the livelihood Small Tea Cultivators: A Study of Lakhimpur District of Upper Assam
Section 5- Social Entrepreneurship
18. Social Entrepreneurship: A Case Study on Appropriate Ecosystem of Skill, Employment, Economy and Environment
19. Entrepreneurship in Rural Areas: A Critically Neglected Precondition for Social Advancement
20. Pipal Tree: A Handicraft Entrepreneurial Case Study of Rural India
21. Developing Leaders through Social Entrepreneurship: A case study of GITAM University
Section 6- Social Media & Technological Interventions in Entrepreneurship
22. Role of Social Media in Entrepreneurship 343—358
23. Role of Social Media in Promotion of Micro, Small Medium Enterprises
24. Social Media and Entrepreneurship: Tools, Benefits and Challenges
25. Entrepreneurship & Innovation in Digital Era
26. Technology Intervention in Indian Enterprises
The book has been targeted at policy makers, entrepreneurs, academicians, researchers, practitioners and students to help them in improving their understanding of the Entrepreneurship, so as to increase and enrich the knowledge. This book gives the knowledge of entrepreneurship theoretical framework, through cases and the latest empirical research findings so as to contribute substantially to the body of wisdom.
Section 1- Entrepreneurship Issues, Challenges & Impact
1. Problems Faced by Indian Entrepreneurs
2. Rural Entrepreneurship: Challenges, Problems and Opportunities in Indian Scenario
3. Growth and Prospects of Micro, Small and Medium Enterprises in India
4. Small Scale Industrial Units: A Conceptual Revisit
Section 2- Entrepreneurial Culture, Competencies, Orientation and Development
5. Entrepreneurial Culture: The Need to Transform the Culture and Drive Long Term Growth
6. Entrepreneurial Competencies: Un-leasing Latent Potential in Contemporary Business
7. Individual Entrepreneurial Orientation: A comparative Study of Management and Engineering Students
8. Effect of Entrepreneurial Training on Engineering Students’ Entrepreneurship Intent and Entrepreneurial Personality Traits
Section 3- Entrepreneurship and Indian Economy
9. Entrepreneurial Intent of Gen Z
10. Role of Entrepreneurship in Economy: A Current Perspective
11. Entrepreneurship and Regional Development: Exploration through Cases
12. Balancing Fashion and Price: A Case Study of Octave Apparels, Ludhiana
Section 4- Women Entrepreneurship and Agripreneurship
13. Women Entrepreneurship in India: Problems and Prospects
14. Women Entrepreneurship: Opportunities and Challenges
15. Indian Rural Women Entrepreneurship: A Perceptual Insight of Urban Residents with Special Reference to Delhi
16. Moringa Cultivation as an Agribusiness Entrepreneurial Opportunity: Issues, Prospects and Strategies
17. Economic Impact of Small Tea Cultivation on the livelihood Small Tea Cultivators: A Study of Lakhimpur District of Upper Assam
Section 5- Social Entrepreneurship
18. Social Entrepreneurship: A Case Study on Appropriate Ecosystem of Skill, Employment, Economy and Environment
19. Entrepreneurship in Rural Areas: A Critically Neglected Precondition for Social Advancement
20. Pipal Tree: A Handicraft Entrepreneurial Case Study of Rural India
21. Developing Leaders through Social Entrepreneurship: A case study of GITAM University
Section 6- Social Media & Technological Interventions in Entrepreneurship
22. Role of Social Media in Entrepreneurship 343—358
23. Role of Social Media in Promotion of Micro, Small Medium Enterprises
24. Social Media and Entrepreneurship: Tools, Benefits and Challenges
25. Entrepreneurship & Innovation in Digital Era
26. Technology Intervention in Indian Enterprises
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