DR. Ashish Gupta | Category: EconomicsBook Details
ISBN: 9789388342162
YOP: 2020
Pages: 397
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This book is an attempt to provide important insights in to various trends and development in financial services marketing and also to analyze the nature, perception and behavior of consumer within the financial services sector. The field of financial services has now reached a new plateau: it has matured to a state where established views on how financial services are to be marketed are being challenged and new horizons have appeared. Due to drastic changes in economic environment in the global market and the adoption of revolutionizing technologies in financial services are rapidly changing the landscape in which marketers operate.
The book provides a basis for marketers, academicians and researchers to understand the new horizons of changing financial services in all relevant areas/topics under this context. At the same time, given the emerging trends and evolving needs in financial services marketing, it is recognized that new grounds and emerging topics need to be addressed.
Some of the salient features of the book are:
1. This textbook is suited for everyone including undergraduates, post-graduates, researchers, and academicians
2. Development of subjects from basic to advanced levels
3. The language of book is easy to understand, and content is written in continuity, making the reader more comfortable in moving from one topic to another
4. The book provides concise and effective discussion on included content
5. The book is full of real-life examples
This book is an attempt to provide important insights in to various trends and development in financial services marketing and also to analyze the nature, perception and behavior of consumer within the financial services sector. The field of financial services has now reached a new plateau: it has matured to a state where established views on how financial services are to be marketed are being challenged and new horizons have appeared. Due to drastic changes in economic environment in the global market and the adoption of revolutionizing technologies in financial services are rapidly changing the landscape in which marketers operate.
The book provides a basis for marketers, academicians and researchers to understand the new horizons of changing financial services in all relevant areas/topics under this context. At the same time, given the emerging trends and evolving needs in financial services marketing, it is recognized that new grounds and emerging topics need to be addressed.
Some of the salient features of the book are:
1. This textbook is suited for everyone including undergraduates, post-graduates, researchers, and academicians
2. Development of subjects from basic to advanced levels
3. The language of book is easy to understand, and content is written in continuity, making the reader more comfortable in moving from one topic to another
4. The book provides concise and effective discussion on included content
5. The book is full of real-life examples
