Neelesh Pandey | Category: Management
Binding Type: Hard Binding
Book Details
ISBN: 9789386677693
YOP: 2018
Pages: 182
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The purpose of the book is to systematically understand health-related messages in different mass media tools. Mass media is a very powerful tool for social change. It informs & influences people in every aspect of life. In this background, the main challenge before developing countries is that of creating their own non-consumerist version of the communication tools that are reliable and trustworthy. Mass media can be split into two parts, Electronic Media and Print Media. All Electronic media are playing a key role to modulate the mindset of the people. While, Print media is much smaller than the Radio and the Television. It is predominantly owned by private entrepreneur but nonetheless has its own importance and its legitimacy.
1. Introduction
2. Review of Literature
3. Health Related Problems in India with Respect to Varanasi District
4. Accessibility and Acceptability of Television and Its Effectiveness on Healthcare
5. Health Care Programs on Television : Its Role and Impact to Motivate Viewers
6. Data Analysis
7. Conclusion and Recommendations
The purpose of the book is to systematically understand health-related messages in different mass media tools. Mass media is a very powerful tool for social change. It informs & influences people in every aspect of life. In this background, the main challenge before developing countries is that of creating their own non-consumerist version of the communication tools that are reliable and trustworthy. Mass media can be split into two parts, Electronic Media and Print Media. All Electronic media are playing a key role to modulate the mindset of the people. While, Print media is much smaller than the Radio and the Television. It is predominantly owned by private entrepreneur but nonetheless has its own importance and its legitimacy.
1. Introduction
2. Review of Literature
3. Health Related Problems in India with Respect to Varanasi District
4. Accessibility and Acceptability of Television and Its Effectiveness on Healthcare
5. Health Care Programs on Television : Its Role and Impact to Motivate Viewers
6. Data Analysis
7. Conclusion and Recommendations
