Economics of Indian Toy Industry

ISBN: 9789386221599
Subject Category:
Estimated Delivery Time: 7 to 10 days delivery








The Indian Toy Industry is estimated at about US$ 400 Million but the retail revolution and recent onset of online sellers like Amazon, Flipkart, Snapdeal and so on have also helped Industry in growing at a faster pace. Regionally Mumbai, Kolkatta, Chennai, Bangalore, Meerut and Punjab dominate the sector. As it shows that it is fragmented and regional distribution too biased and most of the sector or players are from the unorganized sector still due the sheer size of the Indian economy and growth of middle class it has managed to grow by 10 to 15% on year to year basis for past several years.
But in changed global scenario and with advent of China the factory of the world the challenges have increased in various ways for this sector but it has managed to keep itself alive and moving and growing.
The present book is a conscious effort and study of all the above. It is an important contribution onto the limited literature available in this era which is not focussed that keenly and for all students of economics. Indian economy and its various sectors will find this study of Indian Toy Industry as an interesting insight of the same.

Topics Covered

  • Introduction
  • Review of Literature
  • Varanasi City: A Glance
  • Toy Industry in India and Varanasi
  • Financial Resources for SSIs
  • Primary Survey Perceptions on Problems of Toys Industry
  • Analysis of Problems of The Toy-Makers
  • Conclusion and Suggestions
  • Bibliography
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